E-A-T is an acronym for the three main factors taken into account to determine the quality of content on websites and other online outlets.
Why is this important? Because Google and GA4 say that it is! The days of software and bots managing your profiles for you are gone, now you need real people, doing real work, providing helpful information to the end consumer.
Please pay close attention to the three criteria that Google ‘WILL’ be judging you on and leveraging your search engine performance against as a result.
Eureeka! We now have an understanding of SEO through the development of real metadata.
Google’s Search Quality Rating guidelines are based on the following:
Expertise – Showcasing the art of being an ‘Subject Matter Expert’ in your field
Authority – Showcasing the creator as an ‘Authority’ in their respective field
Trustworthiness – Testament to the ‘Reliability’ of the service
All the factors mentioned work together to create the overall ranking in search results. Google’s algorithm ensures that only the highest quality and most trustworthy results are returned.
Meeting the criteria is a great way to boost visibility and attract more customers to your service or website.
One great way to establish these three core deliverables through Google is by being on top of your customer reviews! Answering questions, responding to reviews, and making sure your business profile information is accurate means way more today than it ever did before.
With the ever-changing landscape of digital marketing, customer reviews are becoming increasingly important for businesses. Google reviews are an essential part of SEO search engine optimization and can be used to improve a website’s visibility in search engine results.
Google reviews help to establish trust with potential customers by providing helpful insights into the quality of a company’s services and products. Reviews also provide valuable metadata that can be used to increase keyword density, as well as other key search terms that help websites rank higher on SERPs (search engine results pages).
Google reviews have become more important than ever before due to their ability to influence customer decisions and improve a website’s quality score. Businesses should take advantage of this powerful tool in order to gain an edge over their competition in the digital age.
Recommended follow up reading: Google Reviews – A Critical Driver For SEO (Explained)